The phrases your profession restricts in Florida and the version you can publish instead. Dentists, doctors, med spas, lawyers, CPAs - line by line, by profession.

The playbook for getting an AI to recommend you comes down to five instructions: be specific, show results, get testimonials, publish prices, and explain why you are the better choice. Four of those five, written the way anyone would write them, collide with a Florida rule if you practice a regulated profession.

That is not bad faith from whoever advised you. That playbook was written for a coffee shop, a gym, a retail store. None of those has a licensing board reviewing their ads. You do.

This is a working document. Pull the sentences off your site, swap each one, and fill the gap with what you can publish. Time to complete: 30 minutes, once. Outcome: your sheet filled in and the exact list of sentences to rewrite.

Part 1

Which Rule Applies to You

Not every profession carries the same rule, and that confusion is what makes advice that is correct for a dental practice wrong for a law firm.

Your profession and the rule that reaches you

Profession	The rule	Most commonly broken
Dentist	Fla. Stat. 466.019 plus 456.062	laudatory phrasing, quality comparisons, promised results
Medical practice, ch. 458 and 459	Fla. Stat. 456.062	free or discounted first consultation, without the required statement
Med spa	456.062, per the chapter licensing whoever performs: 458 physician, 459 osteopath, 464 nursing	the seasonal discount promo
Any health care	HIPAA 45 CFR 164.508(a)(3)	testimonials and photos published without marketing authorization
Law firm	Florida Bar 4-7.12(d), 4-7.13, 4-7.14	testimonials, past results, comparisons
CPA firm	Fla. Stat. 473.323	the general standard, nothing deceptive or misleading
Everyone	FTC, 16 CFR Part 465	an incentive conditioned on the review being positive

Part 2

Dentists, the Swap Table

Fla. Stat. 466.019 is a Florida state statute, not a board guideline. It enumerates what counts as a false, misleading or deceptive dental ad.

What your site says today, and what to put instead

What your site says today	Why it goes	The version that complies and gets cited
The best dentist in Fort Lauderdale	laudatory	Dental practice in Fort Lauderdale since 2011
Care superior to a traditional practice	quality comparison	We see emergencies same-day, Monday through Saturday
Perfect smile guaranteed	false expectation of results	The treatment plan is handed to you in writing at the first visit
Treat it now or you will lose the tooth	appeal to a layperson fears	A root canal done in time usually saves the tooth. The dentist evaluates that in consultation
Cleaning 89 dollars	unmarked fee	Cleaning from 89 dollars. Minimum fee only, final cost depends on the evaluation
Before-and-after with no context	partial disclosure	Before-and-after with what the treatment included and how many visits it took
Aligners without visiting the office	telehealth with no notice	Same, plus the legible notice that an in-person examination with a dentist licensed under chapter 466 is recommended before beginning telehealth treatment

Part 3

Health Care, Testimonials and Before-and-Afters

Applies to dentists, medical practices and med spas. It is the most published and the least authorized. Before using a patient information for marketing, the HIPAA Privacy Rule requires, with limited exceptions, their written authorization under 45 CFR 164.508(a)(3).

The publishable version of a testimonial

As it usually arrives	What fails	The publishable version
Best dentist in Fort Lauderdale, so happy	laudatory, and says nothing	Came in on a Saturday for an emergency and they saw me the same day. They walked me through the estimate on paper before starting
They gave me a perfect smile	promised result	They told me how many visits it would take and it was exactly that many
Before-and-after, nothing else	partial disclosure	Before-and-after with what the treatment included and how many visits it took, and with authorization on file

Part 4

Lawyers, the Swap Table

What your site says today, and what to put instead

What your site says today	Why it goes	The version that complies
Broward leading accident firm	4-7.13(b)(3), unverifiable characterization	Personal injury firm in Fort Lauderdale since 2009. 14 attorneys.
We have recovered millions for our clients	4-7.13(b)(2), unverifiable and omits facts	One concrete verifiable result with the clear and conspicuous disclaimer that others may not obtain the same
Testimonial drafted by the agency	4-7.13(b)(9), the lawyer may not write it	The testimonial as the client wrote it, substance unedited
Leave a review and enter to win a gift card	4-7.13(b)(9) and FTC	If you would like to share your experience, here is the link. Nothing of value in exchange
Your best case, the outlier, at the top of the home	not representative	A case representative of what your typical client experiences
Disclaimer in fine print at the footer	4-7.12(d)	Disclaimer clear and conspicuous, next to what it qualifies
Fees from X dollars and nothing else	4-7.14(a)(7)	Same, but you honor it for at least 90 days unless the ad clearly specifies a shorter period, and you disclose every fee and expense

Part 5

Med Spa, Medical Practice and CPA

Med spa and medical practice

What your site says today	The version that complies
Summer promo, 20 percent off all treatments	Same, plus the capital-letters 72-hour statement
First evaluation free	Same, plus that statement. Free counts, not just discounts
Guaranteed results from the first session	Most protocols are planned across three to five sessions. The plan is set at the evaluation
The best med spa in Fort Lauderdale	Med spa in Fort Lauderdale. Treatments performed by staff licensed under chapter 458, 459 or 464

The chapter your staff operates under is a fact, not decoration. Publishing it protects you and answers a question people actually ask: who is going to treat me. And part 3 applies to you in full.

CPA firm, where the standard is general

What your site says today	Why it is risky	The version that complies
We get you back more than any other accountant	comparison with no data	Tax preparation for service businesses in Fort Lauderdale since 2014
Save thousands on taxes	promised result	We review deductions service businesses commonly miss
We are South Florida IRS experts	unverifiable characterization	IRS representation. N audit matters handled since a given year

Part 6

The One That Reaches Everyone, Reviews and Incentives

FTC, 16 CFR Part 465, in effect since October 21, 2024. This one does not depend on your profession.

Part 7

Your Worksheet

Twenty minutes. Pull from your site every sentence that praises you, compares, promises a result, or mentions a price. Mark which of the four it is. Write the replacement.

Your exposure number is the rows you filled

Rows	What it means
0 to 2	You are clean. The work moves to visibility, not risk
3 to 6	Normal. One afternoon of rewriting
7 or more	Your site was written from the wrong playbook. Start with the laudatory ones, easiest and most repeated

Companion Article

What Your Website Can't Say If You Practice a Regulated Profession in Florida

The full breakdown: why the visibility playbook and your licensing board disagree, and why the compliant version is the one AI cites.

Read the Article

Free Audit Tool

Advertising Exposure Scorecard - Free

Twelve questions about what your site says today. Get a number from 0 to 100 and the block to fix first.

Score My Site

I want the publishable advertising sheet

Want us to go through it with you?

Hub365 AI reviews your site against the rules that reach your profession and hands you the rewrite list, in English and Spanish. Text PUBLISH to start. No cost, no commitment.

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#	The sentence as it stands on your site	Which of the four	The version that complies and gets cited
1		laudatory / comparative / results / fee
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The Publishable Sheet: What Your Website Can Say in Florida