True story. A med spa owner in South Florida came to us after spending 8,000 dollars on a website redesign. The designer was talented, the site looked like it belonged in a portfolio: custom photography, beautiful typography, subtle animations that felt luxurious.
And in the four months since launch, it had generated exactly three contact form submissions. Three.
I pulled up her Google Analytics and the problem was obvious in 60 seconds. Her bounce rate was 78 percent. Almost 8 out of 10 people who landed on the site left without a single action.
In 2026 your website has two jobs: move humans from browsing to the next step, and be readable and citable by AI systems. If your site is all images and no text, ChatGPT has nothing to recommend.
01 路 The 6 non-negotiables of a website that converts
After auditing over 200 small business websites, the ones that generate leads all share these six. The ones that do not are missing at least three.
Value proposition, bad versus good
02 路 Function versus fashion (a kitchen table debate)
03 路 The 5 mistakes that cost you clients every day
Sources
Google, Core Web Vitals (web.dev/vitals). Think with Google, mobile site speed (thinkwithgoogle.com). Nielsen Norman Group, how long users stay on web pages (nngroup.com).
