Solutions - Digital Marketing Strategy Creation
Your strategy built before
you spend a single dollar. 14 days.
Audience research, channel selection, ICP, message hierarchy, and 90-day content calendar - documented in one actionable plan. EN+ES. Built for Fort Lauderdale and US Hispanic markets.
The Problem
Spending on marketing without a strategy
is just paying to learn the hard way.
Most businesses allocate budget to ads, social, or SEO because a competitor is doing it - not because the channel matches their audience, deal size, or sales cycle
Without a documented ICP, every piece of content and every ad targets a slightly different imaginary customer - creating inconsistent messaging that converts at half the rate it should
Agencies and freelancers build what they know how to build, not what your specific business needs. Without your own strategy, you can't hold them accountable to anything
Starting a campaign without a strategy means spending the first 30-60 days figuring out what should have been figured out in week one. You pay for the learning curve twice
Deliverables
What a Hub365 digital marketing strategy
document contains.
Market and competitor audit
Your current digital presence scored. Top 3 competitors mapped. Gaps, vulnerabilities, and positioning opportunities documented. Starting from reality, not assumptions.
Ideal Customer Profile (EN+ES)
One ICP per language segment. Demographics, psychographics, search behavior, purchase triggers, and objections. The buyer your marketing is actually built for.
Channel selection and prioritization
Every channel scored against your ICP, budget, and sales cycle. Recommended stack and allocation. Channels you should not touch listed explicitly.
Message hierarchy and brand voice
Primary value proposition. Secondary proof points. Objection-handling copy. Tone-of-voice rules. The master messaging document every channel and hire works from.
90-day content and campaign calendar
Week-by-week publishing plan across your recommended channels in EN and ES. Content themes, campaign windows, and promotional beats scheduled.
Budget allocation model
Channel-by-channel spend recommendation with projected CPL, conversion rates, and revenue pipeline estimate. Built on your actual available budget, not a theoretical one.
What Changes
What you have on day 14
that no agency can take from you.
Full strategy document in your hands
Audit, ICP, channels, messaging, calendar, and budget model all in one editable document
Pre-built execution plan, week by week
Not a presentation - a real calendar with content themes, campaign windows, and publication dates
Both language segments fully mapped
Separate ICPs, messaging, and channel priorities for EN and ES buyers - the bilingual edge most skip
Single source of truth for every hire
Every agency, VA, and AI tool you bring in works from the same strategy - no more mixed messages
Industries
Strategy built for these 6 verticals.
Healthcare and Clinics
Patient acquisition strategy across organic and paid. HIPAA-compliant channel selection. Spanish-language patient segment mapped. Appointment conversion focus
Real Estate
Buyer and seller funnel strategy. Neighborhood SEO priority map. Social content and listing promotion calendar. Spanish-speaking buyer segment strategy
Beauty and Wellness
Retention vs. acquisition channel split. Appointment and loyalty content calendar. Instagram and TikTok strategy for before/after content. Seasonal promotion windows
Home Services
Local SEO and Google Ads priority strategy. Emergency keyword ranking plan. Seasonal campaign calendar. Referral channel activation framework
Professional Services
LinkedIn authority-building roadmap. Referral network activation strategy. Thought leadership content calendar. Google search strategy for service-specific keywords
E-commerce
Traffic source diversification strategy. Email and SMS automation roadmap. Product content calendar. Paid social strategy for acquisition and retargeting
Process
From scattered tactics to a complete
strategy in 14 days.
Days 1-4: Discovery + audit
Business intake, current digital audit, competitor research, audience data pull. We start from what's real, not from a template.
Days 5-9: ICP + messaging build
ICP documented for EN and ES segments. Value proposition workshopped. Message hierarchy drafted. Channel stack scored and recommended.
Days 10-12: Calendar + budget
90-day content and campaign calendar built. Budget model created with your actual spend numbers. Channel-specific execution notes added.
Days 13-14: Review + delivery
Full strategy presented. Revisions incorporated same day. Final document delivered in editable format. Optional 60-min implementation kickoff call.
FAQ
5 questions before you book.
Hub365 Marketing Strategy is the broader engagement covering all marketing channels: social, email, paid, SEO, AI, and brand. Digital Marketing Strategy Creation is the focused deliverable specifically for digital channels - it is the core strategy document. Some clients start here and add execution services after. Others start with the full Marketing Strategy which includes this deliverable plus channel-specific playbooks.
You receive a single editable document containing: your market and competitor audit, EN and ES Ideal Customer Profiles, channel selection and budget allocation model, message hierarchy and brand voice guidelines, and a 90-day content and campaign calendar with week-by-week publishing schedule. All in one file you own and can share with any agency or team member.
No. The strategy is built regardless of your current activity. If you are running nothing, the strategy tells you what to start and in what order. If you are already running campaigns, the audit identifies what is working, what to stop, and what to add. The strategy meets you where you are.
Yes. Every Hub365 digital marketing strategy includes separate ICP documentation, messaging, channel priorities, and content calendar entries for EN and ES buyer segments. The US Hispanic market represents 18% of the population with $2.8 trillion in purchasing power. Most digital strategies for Fort Lauderdale businesses ignore this entirely.
Yes. Hub365 offers execution across digital marketing campaigns, SEO, social media marketing, branding, and website development. Clients who continue to execution work with the same team, so there is no strategy drift between the document and the work that gets done. The strategy is also designed to be executable by your own team or any other agency.
Your complete strategy
in 14 days. EN+ES.
30-min discovery call returns a scope outline and what the strategy document will contain for your specific business. No commitment required.
No commitment · Live in 14 days · EN+ES support 24/7