DeepSeek R1 Changed Everything You Thought You Knew About AI (And Your Business Should Pay Attention)

DeepSeek R1 trained for $6M and matched $100M models. AI just got cheaper, faster, and open-source. Here's what this means for your business in 2026.

I know what you are thinking. Naty, why should I care about an AI model from a Chinese company? I run a med spa, or a coaching practice, or a roofing company. What does this have to do with me?

Fair question. The short answer: everything. DeepSeek R1 did not just disrupt the AI industry, it disrupted the economics of AI. And when the economics of something change, the businesses that move fastest win.

01 · What actually happened (the 3 minute version)

02 · The 3 things that changed for your business

You do not need to understand mixture of experts. You need to understand three things.

03 · What this means for GEO and getting found

AI search engines do not show 10 blue links. They read your website, content, reviews and schema, then decide whether to recommend you or your competitor.

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Sources

Hugging Face, DeepSeek R1 model card (huggingface.co). CSIS, DeepSeek's latest breakthrough redefining the AI race (csis.org). Summit School, DeepSeek review 2026 (mysummit.school).